The Y Factors

Our Y Factors are a revolutionary way to understand travel through each traveller’s unique portals of passion - the interests, curiosities and motivations that make the world meaningful to them.

They allow us to look beyond simply where a client wants to go and understand why they want to go - connecting them with the places, people, experiences and moments that genuinely matter.

The result is travel that feels deeply personal, purposeful and unmistakably theirs.

What is your travel Y? Scroll down to take our interactive quiz

Portals of Passion. Our Y Factors.

  • A person skiing in the snow with snow-covered mountains in the background, under a clear blue sky, and the words 'Discover Adventure' in the upper left corner. Y Factor - Adventure

    Risk it.

    Activate your adrenalin, challenge yourself, and soar beyond your preconceived physical (or mental) boundaries.

  • Interior of a modern space featuring a concrete wall, a large crystal chandelier, a small black table with drawers, two white chairs, and a sculpture of a stylized character with a round head and exaggerated limbs. Y Factor - Artistry

    Appreciate it.

    Don a smock & get your hands dirty or immerse yourself in the local heritage, art, architecture, music and history through a creative lens.

  • A group of Maasai men dressed in traditional red and white shuka robes, with beaded jewelry and sandals, gathered in a circle outside in a rural landscape. Y Factor - Culture & Community

    Embrace it.

    Discover the essence of a location, learn about the unique heritage proudly passed between generations, or even trace your own ancestral roots.

  • Two women painting a yellow wall with orange paint. One woman is holding a paintbrush, painting the wall, while the other woman stands behind her, observing. Overlaid text reads 'Discover generosity'. Y Factor - Generosity

    Give it.

    Understand the individual challenges faced by the communities and environments you visit and give back meaningfully to those in need.

  • Lush green terraced hills in a rural landscape, with small trees scattered along the slopes, promoting nature and sustainability. Y Factor - Nature & Sustainability

    Respect it.

    Look beyond the local flora and fauna to discover the wonders, frailties and opportunities within each ecosystem you encounter.

  • Cheese platter with blue cheese, brie, and cheddar, served with apple slices, crackers, fig spread, honey, and a flower decoration on a black slate board. Y Factor - Taste

    Indulge it.

    Explore culinary fairs and vineyards and treat your tastebuds to local delicacies and the rich history that accompanies them.

  • A diver swimming underwater surrounded by sharks and fish, with the text "Discover the unexpected" overlaid. Y Factor - The Unexpected

    Free it.

    Delight in the element of surprise by embracing the unknown, welcoming the unexpected and expanding your horizons.

  • A woman practicing yoga outdoors on a wooden deck, performing an inverted pose with her legs crossed and hands in prayer position, overlooking a body of water under a cloudy sky. Text overlay reads 'Discover wellbeing.' Y Factor - Wellbeing

    Feel it.

    Rejuvenate your physical, mental and spiritual health and find a holistic connectivity and balance.

Discover your reason…Find your Y

We all travel for different reasons - the thrill of discovery, the beauty of a place, the people we meet, the flavours we remember, or simply the feeling of being restored.

Your Y Factors reveal what draws you in, what moves you and what makes travel meaningful to you.

Eight quick questions. Follow your instincts. Discover your Top 3.

Your Y, Your Journey

There’s no right combination - because there’s no such thing as a standard traveller.

Your Y Factors reveal a little more about what makes the world meaningful to you - the places, experiences, connections and moments you are most likely to seek out and remember.

And once you know your Y, you can start imagining a journey designed around it.

Ready to discover more?

START PLANNING YOUR Y TRAVEL JOURNEY
  • Two people standing on grassy terrain with rocks near a turquoise lake, surrounded by green hills and mountain slopes.

    Your Y

    Travel is a highly personal experience: everyone wants to see, taste, experience and feel different things. We help you discover the world according to your purpose and passion by curating trips that match your motivation. We weave what inspires and interests you into every journey you embark on.

    We design your travel plans according to what kindles your wanderlust, inspires you to seek new experiences, and how you want your adventures to make you feel.

  • Interior of a Gothic-style building with arched ceilings and decorative columns, featuring a reception desk, framed black and white photo of a woman, and signage indicating elevators and restrooms.

    Our Y

    Exploring is a defining part of our identity here at Y Travel. We are seasoned travellers with a depth of knowledge and lived experience, and we revel in the joy of transferring these skills to designing your travel plans.

    More than that though, Y Travel aspires to transform the industry and our lives. We are committed to protecting the places that have given us so many memories, and we are advocates for the only type of travel befitting our wonderous planet: slow travel.

  • Underwater scene with a sea turtle swimming among colorful coral and a school of fish in the background.

    Y Now

    The time to change the way we travel is now: the future of the planet and the future of travel are interchangeable. We believe we all urgently need to work together to mitigate the impact of climate change by travelling impactfully and intentionally. That’s why we focus on travel that is big on experience and small on impact; travel you can feel good about.

Let us help you uncover the world, with purpose.

From immersive expeditions imbued with culture, to thrilling adventures in nature and everything in between, we draw on our wealth of lived experience and the calibre of our Y Factors to provide unrivalled nuance and attention to detail.

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