We curate luxurious experiences, building memories that matter.

…and we help you find your ‘Y’ in the process.

Discover your reason…

Find your Y

Our Y Factors are a revolutionary way to categorise travel according to travellers’ different portals of passion and purpose.

Their ‘Y’.

Y Travel exists to transform the collective luxury travel mentality and create a more considered movement for the world’s most discerning explorers.

Considered luxury.

Our Featured Travel Tales

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Navigating Exquisite Escapes

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Our Featured Travel Tales ~ Navigating Exquisite Escapes ~

Discover : Purpose-Driven Wanderlust: 5-Star Indulgence with 5-Star Impact

The most extraordinary journeys aren't just about where you go – they're about the positive impact you create along the way. Today’s conscious travellers are discovering that the ultimate luxury isn’t just high thread-count sheets and personal butlers (though those are nice too!) – it’s the deep satisfaction of knowing your wanderlust is helping to regenerate the world. 

From Scandinavian cities to tropical rainforests, we’ve gathered our favourite impactful hotels, innovative tour operators, and forward-thinking destinations that prove indulgence and impact can go hand in hand.

Read: Purpose, Progress and Place: Reimagining Luxury at the Virtuoso Impact Summit

Join Y Travel Founder Yvonne Verstanding as a ‘Celebrating Cultures’ panellist at Virtuoso’s inaugural Impact Summit in Lake Louise, Canada.

For too long, sustainable travel was seen as incompatible with luxury – a trade-off between indulgence and integrity, where carbon offsetting was little more than an afterthought. But under the visionary leadership of Jessica Hall Upchurch, Virtuoso has led a quiet revolution. Since 2011, they’ve redefined what luxury truly means – proving that purposeful travel doesn’t diminish the experience, it deepens it. Today, sustainability and impact aren’t just compatible with high-end travel – they’re essential to it.

Haven’t decided where to travel to yet?

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Let’s unpack your next purposeful adventure...

 Travel the Y Way with us